Free Small Business Mentoring by SCORE at the Plainfield Public Library

The Fox Valley Chapter of SCORE offers free mentoring sessions to small business owners and start-ups at the Plainfield Public Library, 15025 S. Illinois St., Plainfield, IL on the second and fourth Mondays of the month, 7:00 to 9:00 pm. Space is very limited, and registration is required. Go to foxvalley.score.org, click on Book Now! and follow the steps to register at the Plainfield Public Library. SCORE is a nationwide, non-profit organization dedicated to helping the owners of existing and start-up businesses assure that their businesses grow and prosper.

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RefUSA @ the Plainfield Public Library

Searching for information about a specific business or sector? RefUSA is the place to find what you are looking for.  You can search by company name, type of business, location and more.  This regularly updated database can provide you with the most accurate data available.  You can sign up for a personal account where you can create a customized user profile, and save your searches to build on.  Click here and find out more.

Article: Walking Away From a Customer Who Demands a Discount

Half OffHow do you usually react to a customer who insists on a discount?  Give in immediately for fear of losing business?  Get angry or argumentative?  Just say no?

Fred Warmbier, the owner of a finishing technologies company, wrote an excellent post recently on this topic for the You’re the Boss blog in The New York Times.  Of particular interest was his discussion of Tier 1 (profitable) vs. Tier 2 (less profitable) customers and his assessment of the sustainability of his competitors’ lower costs.  He draws on a realistic, common-sense approach when he notes that most customers don’t buy on price alone.  As Benjamin Franklin said, “The bitterness of poor quality remains long after the sweetness of low price is forgotten.”

Take a look at the full article here.

 

 

 

 

Article: Sometimes, Customers Want You to Charge More

In a recent article in the New York Times, Adriana Gardella reported on some of the challenges in pricing a product or service.  The members of her  women’s business group discussed their thoughts on a number of pricing issues, including discounts, freebies and deviating from typical industry pricing patterns.  They also spoke about the hidden messages that may be conveyed by  price, making customers uncomfortable with a price that appears too low.  You can read the full article here.