We’ve written in the past about the value various social media options like Facebook and Twitter can bring to a business. But our attention was captured recently by Forbes contributor Adriana Lopez, who wrote an interesting article about an often under-utilized option—blogging.
Lopez points out that blogs can move business websites beyond their usual status as online brochures or platforms for completing transactions. Adding a blog can solidify brand identity, illustrate the personality of the business, provide free advertising as posts are shared, and present insights and information which potential customers view as value-added resources.
Interviewing the social media manager of a public relations/marketing firm that has recently implemented blogging as part of its own business strategy, Lopez highlights some areas to carefully consider when evaluating the addition of a business blog. These include knowing the benefits, such as improved marketing results and increased website visits; making the commitment of time and money; scheduling properly to ensure regular and consistent posts; promoting wisely, including possible cross-promotions with other businesses mentioned in your blog; and, of course, posting content that is relevant and interesting.
You can read the full article here.