Article: Sometimes, Customers Want You to Charge More

In a recent article in the New York Times, Adriana Gardella reported on some of the challenges in pricing a product or service.  The members of her  women’s business group discussed their thoughts on a number of pricing issues, including discounts, freebies and deviating from typical industry pricing patterns.  They also spoke about the hidden messages that may be conveyed by  price, making customers uncomfortable with a price that appears too low.  You can read the full article here.

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