Many business owners devote a fair amount of attention to advertising their businesses. Selecting the appropriate advertising vehicles and managing the costs are important decisions to make. But the folks at Entrepreneur magazine point out that getting publicity for your business can be a big benefit, too. Unlike advertising, publicity is free. It also tends to have a longer life, to reach a wider audience and to have greater credibility. Take a look at the article on entrepreneur.com to find out more about garnering the right kind of publicity for your business.