Have you Moms (and Dads) heard that phrase before? It’s usually part of a whiny tirade from your child, an attempt to justify some less-than-desirable behavior by pointing out that “everybody’s doing it.” In the entrepreneur’s world, however, the opposite argument is often used as a justification for starting a new business: nobody’s doing it! What could be better than building your business around an idea for a new product or service that no one else offers? Plenty, according to the blog of professor and entrepreneur Dr. Jeff Cornwall. Find out more about some of the not-so-obvious pitfalls with this strategy, and learn a lesson from a now-defunct business called Pets.com. Click here to read Dr. Cornwall’s post, aptly titled Just Because Nobody is Doing it is not a Reason to Launch.