6 Ways to Market to Penny-Pinching Customers

Even though some aspects of the economy seem a bit brighter these days, many consumers are still skittish about opening their wallets to make purchases. A recent blogpost from the Small Business Administration website emphasizes that rising prices for food and energy, as well as the expiration of  payroll tax cuts in January, are squeezing consumers in two directions:  higher expenses and smaller paychecks.  While lower and middle income consumers are most worried about day-to-day needs, upper income consumers are more concerned with longer-term issues such as taxes.  So how do you market your business products or services in this environment?  Which methods are best suited to lower/middle income vs. upper income consumers?  Check out the full post here to find some interesting approaches.


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