The Library offers DemographicsNow: Business & People which connects users with a wealth of highly detailed demographic data that spans the entire United States and Canada–making it ideal for gaining consumer and market insight for opening a business, finding an untapped audience for products/services, analyzing the shifts and needs of a given population, and much more. The product’s superior reporting capability enables users to easily and rapidly produce a variety of compiled reports–both standard and custom–to help in making informed and accurate decisions. Providing data on more than 24 million U.S. businesses and 206 million consumers, DemographicsNow allows for basic or advanced searches on various different fields. The demographics tool leverages Census data, consumer expenditures, retail spending, and Mosaic Lifestyle market segmentation groupings to helps users “crunch” data in easy-to-use report formats providing complete demographic information for any geographic territory–from a summary report to a comparison of up to sixteen different geographies within a single report. An innovative new mapping tool allows users to map their business and residential search results.
Plainfield Public Library cardholders can access this online resource from home. Cardholders from other libraries are welcome to visit us in person to use this resource on one of our public computers.