Article: Data Analysis Helps Stores Compete

“Sifting for Eager Customers in a Trove of Online Data” is an article posted online by Julie Weed in the New York Times Small Business Guide.  She provides examples of small businesses using tools to analyze data such as web traffic, e-commerce, online chatter, and customer loyalty, in order to get to know their customers and improve sales.

Click here to read the entire article… 

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