Article: When Social Media Marketing Doesn’t Work for You

Over on the New York Times’ You’re the Boss blog, Melinda F. Emerson has posted an excellent article called “When Social Media Marketing Doesn’t Work for You.”  With an example of a real small business owner who expressed his frustration at how social media has not appeared to work for him, Emerson provides five suggestions to help turn around his social media marketing strategy.  Several readers have also shared their thoughts in the comments.  Great discussion!

Click here to read the entire article…

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